Is Your Restaurant Mobile App ‘App-store Optimized’?

Mobile apps have emerged as the next big thing in the market. With the evolution of the smartphone, there has been this surge in the market for businesses to have a mobile app. And, why not? After all, mobile marketing has emerged as the biggest reservoir of potential customers, especially when we talk about the food industry.

Statistics show that close to 70% of people order snacks using their mobile app. If we talk in monetary terms, then the mobile app development industry saw a growth of almost 200%, growing to a total of $160 million, since 2014.
But, getting a mobile app up and running is not the only way to capture a bigger share of this pie for your restaurant.

It requires a lot more than that! What it requires is for you to get the mobile app app-store optimized. The question that might instantly pop-up in your mind here would be – how to optimize the app for app-store?

Well, here are some tips that will help in this –

1. Think like a customer
The first step you need to take in order to maximize the chances of users searching for your app is to start thinking like a customer. Try to figure out the answer to questions like – ‘if I were a user, what would I search for?’ Think about your business’ USP and what makes it standout in the crowd?

Once you will have an answer to these questions, you can create a strategy based on these answers and work towards promoting your app with its help.

2. Throw in the keywords
Keywords are the most important factors in getting a website rank in Google’s search engine. And, if you thought that the use of keywords was limited to the web-only, you need to think again.

To make the most out of your app-store marketing endeavors, you need to make smart use of keywords related your restaurant mobile app. But, beware to not stuff the keywords. Incorporate them smartly in the descriptions and other content that is allowed by the app stores.

3. Keep updating your strategy
Last, but not the least tip that we have for you when it comes to optimizing your app for app-store is to keep an eye on the market trends. Get to see which keywords are trending from time to time, and update your app content accordingly.

You cannot simply add the keywords in the app description at the time of submitting in the app-store and then forget about it. As they say, change is the only thing that’s constant in this industry. So you need to keep updating your strategy and effort from time to time.

Those were just three-odd tips that can help you boost your mobile app’s presence in the app store. Not many people are aware of the fact that they can actually make their mobile app more effective by incorporating these small changes. If you also never thought about mobile app optimization for your restaurant mobile app, then it is time to seriously think about it and see in which areas does your app lack?