A restaurant owner’s life isn’t a piece of cake and we know that quite well. It is a constant struggle to maintain, sustain and grow in the world of changing dynamics and competition. However, creating a food ordering app is exactly what you can do to enhance your restaurant business. It’s 2018 and a real wake up call to some result was driven work here. Managing a restaurant and maintaining its brand image is a herculean task and why not? With customer satisfaction taking a back seat and customer delight in the front. It is natural that every player in this field is thinking about new and innovative techniques to go beyond. And, it may be termed as ‘the realm of usual.’ Restaurant promotion is an art rather than a competition combating process and needs to be done with absolute care, proper planning and precision, done by keeping the ultimate goal in the picture, quite clear.
If you think your restaurant business needs some great tips to perfect the art, this post is just for you! Here’s our take on the top 5 restaurants promotion ideas. Let’s take a look:
Traditional Tactics:
Keep the conventional ones in place. Yes, from pamphlets to banners, discount offers to coupons, make sure that your restaurant business continues to make the traditional efforts to keep existing customers updated and lure new ones into your restaurant. No matter how technologically advanced a business gets, traditional methods still get a share of its attention till date and deserve a role to play in your marketing and branding processes.
Updated Website:
From updated menu cards, options to customize the order to track the order live; if you haven’t taken the first step into the world of codes and alluring tech schemes, this might serve as your debut here. Moreover, with a website, you aren’t just taking a random step for your promotional process. You have made a space for your brand and business in this very tech ecosystem. All in all, with an inviting color scheme and engaging content, you will strike the foundation perfectly.
Developing a Restaurant Mobile App:
With technology spreading its arms across every corner of the business, it is only wise to keep yourself and your business perfectly tech updated. With website taking a backseat, paving way for even modern options like mobile apps, make sure that your business offers its customers with restaurant mobile food ordering apps. If you have a lot to offer your customer base and belong to a competitive group that provides customers with a perfect mobile food ordering experience, you’ve got to invest your time and money at this. There is a lot to it than simply arranging a tech product. It is an experience in itself.
Influencer Marketing:
This may seem to be the icing on the marketing cake these days but let us warn you, though this is an amazing way to get the best, it has to be done right with the right influencer to get the maximum benefit. From deciding your target to choosing the perfect influencer, a lot goes into perfecting the influencer effort. Your influencer must be the one followed by your customer target and it must get you the maximum returns.
Loyalty Programs and Engaging Content:
If you have an amazing customer base, you have to perfect the art of retaining them. With so many competitors hunting for your customer base, you must keep working on updating yourself in order to appease your customers. Loyalty apps are an amazing way to retain customers and get maximum engagement. If you have a mobile app on board, it becomes easier. From discounts to coupons, vouchers to points; the options here are endless. Engaging content could be in the form of interesting videos of your restaurant and its offerings which may invoke interests in the minds of your customers and targets.
The big promotional brackets may be an exhaustive one but it does not make sense to invest your time and money in it all. A thorough SWOT analysis will help you understand your business’s needs and position and the road ahead. Invest in your business based on the needs and make sure that you get the maximum out of it all. On the other hand, this will help you attain the maximum out of all your efforts. A vision followed by a practical objective will help you gain the right acceleration. Make sure you hit the right spot!
Need some help with your marketing, branding or promotional plans? Or maybe, building a restaurant app? Guess what? We’ve got it sorted for you! Drop us a line at info@restroapp.com and our team of experts can just make it a cakewalk for you.
