Restaurant Loyalty Program has the capacity to increase your guest visits by 35%. Introducing rewards of choice to customers will fetch 3-5% additional revenue to restaurants. Besides, the program enables you to build up close contacts with your guests too.
As there is an increased incidence of the usage of mobile devices by consumers using mobile devices to make dining decisions, post Instagram photos of their food, and share restaurant recommendations, loyalty programs require digital up-gradation to suit the preferences of increasingly tech-savvy customers.
Related Post: Keep Your Customers Hungry with Loyalty Programs
Restaurant loyalty programs stimulate customers’ interests by offering wholesome rewards and using different levels of technology. Discounts, games, free food, broadened services, recognition and more comprehensive dining experiences serve as stimulating rewards for customers.
How to pick an appropriate restaurant loyalty program?
Choosing the right program entails determining software and hardware expenditure, deciding whether customers require having identification, and preferring or building an optional mobile app.
Determining strategy and evaluating results enable restaurants to assess their loyalty programs and interact more ably with customers.
Before, I get into the aspects, watch this short video to understand how your restaurant business grow with a restaurant mobile app:
The following three aspects need to be paid attention to when zeroing on a restaurant loyalty program:
1. Customer Base Generating Features
Creating an integrated communication plan by way of combine online newsletter subscribers, loyalty program members and social media friends helps to develop customer databases and attract fresh customers. An inspired rewards program draws media awareness and enhances referrals to generate marketing lists for company newsletters and email campaigns.
2. Game-Like Incentives
Digital addicts and customers are fascinated with games and those that offer personal or financial rewards catch the attention of new patrons and build loyalty among repeat customers. Creating individual recognition program and reward system leads to aspirational spending among passionate brand loyalists. Even trivial gestures like dessert or free beverages can help attain goodwill and promote brand affinity.
3. Exclusive Rewards and Promotions
Restaurant rewards programs must provide matchless guest experiences that entice customer emotions. Guests might derive pleasure from being given the recipes of their favorite dishes, cookbooks or practical cooking lessons. Selecting a special reward that creates an unforgettable experience is more important than the economizing expenditure for rich guests. However, obtaining a trouble-free discount or free side dish stirs up fast-food customers. Tailor rewards to offer the top incentive for a type of cuisine, time limits, and the demographic market.
In order to ensure the success of a restaurant loyalty program, it requires enthusiastic participation from both parties. You and your restaurant staff must join customers in listening to their needs and desires.
Statistical Facts on Restaurant Loyalty Program
An international survey carried out on the benefits of restaurant loyalty program revealed that 30% of all restaurants are engaged in providing some form of the loyalty program. Further, the research says that 57% of adult consumers are visiting restaurants that offer loyalty programs for their customers.
Related Post: Keep Your Customers Hungry with Loyalty Programs
